The Bear & The Hare
My theory: that poor John Lewis Bear has depression.
Let me talk you through it:
It comes from nowhere, out of a clear sky:
And the hare knows what’s going to happen before he does. His friend has seen it before and knows the signs.
The bear is slowly falling under its spell…
…even as his friend does her best to stay enthusiastic and chivvy him along.
Everyone else seems to be enjoying themselves.
But the bear just can’t find the energy to join in.
He wants to be on his own…
…even though he knows it will upset his friend.
The bear hides himself away in his cave.
While the hare can’t do anything but wait, and try and remind the bear that she loves him.
Until one day its spell is broken…
…and he comes back to find his hare.
Everyone’s waiting for him.
And he can’t quite believe he’s back.
It might seem an odd way to look at a festive TV ad, but I’ve been on the end of that forlorn look as I trudge off on my lonesome enough times for the whole story to really resonate with me.
In fact, I don’t think I’ve seen anything that sums up the dynamic of depression quite so perfectly and heartbreakingly.
I wonder if anyone else felt the same thing? Or am I reading too much into a bit of Christmas fluff?